Tony Little, Host of You On Demand

Tony Little is “America’s Personal Trainer™” – an international pop culture icon, beloved around the world for his life-changing fitness infomercial products, over-the-top, hyper-enthusiastic personality, and legendary catch-phrases: “You can do it!,” “It’s technique!” and “Always believe in yourself.”

More than 40,000,000 people worldwide have benefitted from Tony’s exercise programs. His devotion to helping others, combined with his dynamic personality, energy levels beyond reality, motivational techniques and incredible life story have made Tony a favorite with the public and media alike.

And he continues to capture the attention of audiences globally, logging more airtime on U.S. television than almost any other celebrity, while being seen in more than 81 countries around the world.

Tony has succeeded against all odds, and with strong convictions and a deep caring for people, he has brought physical fitness to mainstream America.

In 1983, Tony was already an acclaimed Junior National Bodybuilding Champion and ready for the big time.  He was training for the Mr. America Bodybuilding Championship when tragedy struck, a near-fatal car accident left him physically destroyed and emotionally crushed.  He suffered numerous lacerations to his body and face.  He also suffered two herniated discs, a cracked vertebra and a dislocated knee, not to mention a tremendous amount of soreness. Even though his body had been shattered, he still competed in the event and finished in an amazing fifth place. 

Months following the accident and the competition, he slowly regressed into depression which resulted in the slow death of the goals he had set earlier in life.  Now hooked on painkillers, with a blurred image of his former self and nearly 60 pounds overweight, Tony had hit rock bottom.

In February 1985, Tony felt he had enough of the self-pity and downward spiraling. He knew in his heart that the only way to improve his situation was to take control of his life. That began with getting healthy, physically fit, and self-confident. Having spent many days watching various celebrities working out, promoting their gimmicks, diet fads and celebrity fitness videos, he was well-versed on what America was being told about fitness, and he didn’t like it. So he developed a motivational non-impact resistance exercise technique that would reshape, redesign and re-strengthen the body with minimal joint stress.

Armed with faith and confidence in his program, Tony went to find out what it would take to make an exercise television show where he could promote his one-on-one approach. A local cable company told him that it would take at least $15,000 to produce a limited local access program, so he started a company cleaning health clubs to raise the necessary capital. This show became a hit.

Finally, in 1987, Tony met the President and Founder of Home Shopping Network, and they struck a deal. If Tony could sell 400 of his videos in four airings, then they could work together on other projects. It worked; Tony sold all 400 videos in four minutes!

This opportunity catapulted his career to new heights. His current accolades include 14 Platinum Video Awards, 9 Gold Video Awards, Record-Breaking infomercials throughout eighty-one countries. More than 45,000,000 people worldwide have benefited from his exercise programs. Without a doubt, Tony knows the formula for success. His life has been a painful one at times, but his attitude on overcoming obstacles is simple, “Conceive, Believe and Achieve™”