Director Eli Roth is directing a new 30-second commercial for Universal Studios’ upcoming Halloween Horror Nights.

Roth previously collaborated with Universal, working as a consultant for a maze inspired by “Hostel,” a movie he directed.

The "Mourning After" spot follows a group of friends who attend a Halloween costume party as a series of “suspenseful twists and turns” unfold.

Several references will be hidden throughout the spot, paying tribute to the horror films and TV-inspired mazes featured at this year's event.

“For this spot, I wanted to pay homage to these brilliant and scary films, and yet put my own spin on it," Roth said in a statement.  

The commercial will begin airing after Labor Day, Universal said in a press release.

HHN includes haunted mazes, scare zones and shows.

So far, four mazes have been announced for this year’s event: “American Horror Story,” “The Shining,” “Ash vs Evil Dead” and “Saw: The Games of Jigsaw.”

Halloween Horror Nights runs select nights Sept. 15 through Nov. 4.

Watch a behind-the-scenes video of the making of the commercial:

CHECK OUT ATTRACTIONS INSIDER: Your all-in-one source for news, pictures and video from Florida’s theme parks. Just go to our Attractions Insider page. Sign up to get breaking theme park news alerts and subscribe to our newsletter, Theme Park Roundup, delivered to your inbox or mobile phone.