People across the country are bucking the Black Friday trend, and instead celebrating Buy Nothing Day.
Buy Nothing Day was created in the early 1990s as a move against consumerism. People who take part in the day opt to share experiences with their loved ones instead of heading to malls and stores for holiday shopping.
Tom Vice and his daughter Brianna have nothing against traditional holiday shoppers; they just have better things to do.
Like hit a local river for a family kayak ride.
“It’s just not worth the hundred bucks you save on a TV or a laptop to get up at 4 in the morning,” Vice said.
Vice says he has no problem with spending money on Black Friday, but he says being with family is more important.
He also says he feels bad for people who have to work during the holiday because so many people camp out for deals.
In a way, though, Vice said it works out for him and his family.
“It doesn’t really matter what day it is," he said. "I like being outdoors, and if everybody’s inside today, and I’m out on the river, there’s not going to be many people out there. It makes the experience even better."
Many people took to social media as part of the Buy Nothing Day movement. Facebook and Twitter are filled with pictures and gatherings using the hashtag #BuyNothingDay.