Latin rapper Pitbull is partnering with Visit Florida to promote tourism.
The Miami-based rapper will film his upcoming video for "Sexy Beaches" in Florida.
The Tampa Bay Times reports Pitbull will use and feature Visit Florida's #LoveFL hashtag on all his video screens at concerts around the world. And he will promote Visit Florida during his New Year's Eve concert from Miami.
Visit Florida's Chief Marketing Officer Paul Phipps says the rapper can help reach a new generation of travelers through his global fan base.
Pitbull, whose real name is Armando Christian Perez, has had No. 1 hits in more than 15 countries.
Information from the Associated Press was included in this report.