A 17-year-old driver was killed Thursday afternoon when his vehicle struck a tree in north Tampa.

According to the Hillsborough County Sheriff's Office, Jordan Luis Rodriguez was killed when the 1999 Chevrolet Lumina he was driving went off the road and struck a tree on Northdale Boulevard near Silverhill Drive.

Deputies said Rodriguez was using his cell phone at the time of the crash. 

Rodriguez failed to negotiate a left hand curve, lost control, crossed the southbound lanes and struck a tree on the passenger side, authorities said.

Rodriguez, who was not wearing his seat belt, died at the scene.

Officials said alcohol was not a factor in the crash. 

An investigation is ongoing.