Pasco County Commissioners are exploring changing the name of Holiday as part of a re-branding effort.

  • Effort to draw attention to area improvements
  • Name change process initiated Nov. 28
  • West Pasco Chamber of Commerce support?

"A lot of great things are happening in the Holiday area," said Commissioner Kathryn Starkey. "We're getting ready to landscape the 19 corridor, we've taken down a lot of the blighted buildings, so it's an area that's changing."

Starkey said bringing attention to those improvements is part of the goal.

Commissioners approved initiating the name change process at their Nov. 28 meeting. Stakeholder meetings, a review of historical records and other data, and public outreach to determine if there's interest are just part of what's expected to be included in the lengthy process.

"Obviously, there's a reputation up and down all of 19, but so does Pinellas County have areas, so does Tampa have areas," said West Pasco Chamber of Commerce President Chip Wichmanowski. "So, any steps that you can take to re-brand it that maybe draws people in, but we're very excited about some of the businesses in the area that have improved."

Wichmanowski said it's too early in the process to determine whether the chamber will support the effort.

"I like the name," he said of 'Holiday', "but I'd also have to look at what the other name would be, and if it's going to be better for the community and better for the businesses and better for the area, then I'm all for it."

According to meeting records, the earliest the county can apply to the U.S. Census for a name change is 2019. After that, a USPS boundary review process can take until 2020.