What started as an online outreach effort by the Pasco County Sheriff's Office to local residents to help prevent crime is now going international.

  • "#9PMRoutine" a nightly reminder on social media to lock up home, cars
  • Sheriff's Office uses social media to spread the word
  • Global reach of tweets helping to reach more locals
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Sheriff Chris Nocco calls it the "9PM Routine", a nightly reminder to lock up your house and cars.
 
"It's a national issue," said Nocco. "We're trying to keep crimes from occuring and it's a very easy thing to do to remind people to lock their doors."
 
The Sheriff's Office spreads the word nightly on social media, using the hashtag #9pmRoutine on Twitter.

 


Now they're getting folks outside of Florida to join in on the conversation, thanks in part to Chase Daniels, who helps run the Sheriff's Office's Twitter account.

"We had someone tweet us the other day that they lived in Atlanta and they called their mother who lives in Pasco County and told her to lock their doors," Daniels said.  

 

 

 


　

 

 


"We had someone tweet us the other day that they lived in Atlanta and they called their mother, who lives in Pasco County, and told her to lock their doors," Daniels said.  
　
In turn, that wider reach is actually helping to reach more folks locally.
　
"If we can get that person in Texas or New York to amplify the message and it gets back to someone in Pasco who wasn't following our account, it's done its job," Daniels said.
　
The trend even starts banter between other law enforcement agenices across the country who are also dealing with the same problems of unlocked doors.

 


　
"That bantering actually starts building more people in to our own social media and other agenices' social media, so it's really tying us all together," Nocco said.
　
So the next time you see it's 9 p.m., you can lock up and check in on social media, and you may just help remind someone else to do the same.