Disney CEO Bob Iger is giving insight into the future of virtual reality in the company’s theme parks.

The simple answer is "no."

The Walt Disney Company’s chief executive—who extended his contract to mid-2019—said he’s told his team not the think about it.

“I’ve actually exhorted our team to not create virtual reality experiences at the parks,” Iger said. “Augmented, yes, but VR, no.”

He was speaking at the Scale - The Future of Tech and Entertainment conference on Thursday hosted by the USC Marshall School of Business in a Q&A with his wife Willow Bay–the newly named dean of USC Annenberg School of Communication and Journalism.

“What we create is an experience that feels so real,” Iger said. “So when you walk into Cars Land, you feel you’re in Radiator Springs because of what we have built—not only the attention to detail but the scale.

Iger said there could be opportunities with augmented reality, but didn’t share more details.

He also mentioned how much time and money Disney invested in order to make the robotic “Avatar” characters as realistic as possible, especially the facial expressions.

No virtual reality is an interesting position to take, considering what other theme parks are doing.

SeaWorld Orlando is set to debut its first virtual reality coaster this summer. The park’s Kraken coaster will be retrofitted with headsets that will simulate traveling through a sea filled with mythical creatures.

During a February earnings call with analysts, SeaWorld executives revealed they are looking at other ways to use virtual reality in the parks–possibly incorporating live animals.

“We also have a version of virtual reality for our animals, where you actually see them live and things that you can't possibly see as a human today and experiences that you can't experience except through virtual reality,” chief executive officer Joel Manby said. “And so we're testing both the basically ride-based film product as well as with our live animals.”

And SeaWorld isn’t the only one.

Knott’s Berry Farm and Six Flags are planning to use virtual reality experience to reinvigorate rides.