ORLANDO, Fla. – Universal Parks & Resorts' new brand campaign wants visitors to enjoy the "woah" moments at its theme parks.

• Universal launches new brand campaign
• The campaign is called "Let Yourself Woah"
• Kenan Thompson, Arturo Castro serve as spokesmen

The new campaign announced Friday is called "Let Yourself Woah" and features comedians Kenan Thompson (NBC's Saturday Night Live) and Arturo Castro as spokesmen.

Universal said it developed the new campaign to "invite guests to escape to a place that immerses them in amazing "woah" moments."

"Woah means to me exactly what these parks do for you on a daily basis—on every ride, it's like 'woah,'" Thompson said in a statement. "Universal's theme parks hold a special place in my heart and it's amazing to see how much they've grown since I worked here as a teenager."

The first "Let Yourself Woah" ad will launch nationwide February 17.

The new campaign comes as Universal Orlando prepares to debut a new hotel—Universal's Endless Summer Resort-Dockside Inn and Suites—and a new attraction—The Bourne Stuntacular.