A local distillery who calls their product a "labor of local love," will start selling their rum nationally.
Troy Roberts is the founder and CEO of Drum Circle Distilling in Sarasota, and loves his hometown so much, he named the rum he created after it.
"The name Siesta Key Rum is because I love Siesta Key," said Roberts. "I lived on Siesta Key as a kid, my school bus stop was at the public beach."
Siesta Key Rum is sold throughout Florida and now will be available in 10 new states.
"We did well here so we were able to spread it around the state, and eventually we got noticed by Total Wine and they decided to spread us across the country," Roberts said.
In 2007 Roberts founded Drum Circle Distilling and partnered up with his friend Tom Clarke.
"We try to keep it local as much as possible. We use molasses from Florida sugarcane, we have our labels printed in Florida, and we have a graduate from the Ringling school of art here in Sarasota who does the illustrations on our bottles," said Clarke.
At places like the Old Salty Dog on Siesta Key, the name of Roberts’s rum definitely catches the eyes of customers.
"People love to take bottles home for souvenirs and put it up on their bar or liquor stand, and it's great to drink also," said Manager of Drum Circle Distilling, Milo Miladin.
"I think it is good rum. I'm a rum guy, that's my liquor of choice," customer Luke Robinson said.
"I think the biggest kick I get out of making Siesta Key rum is at the end of the day I can hold up a bottle, pour myself a drink, and I can say we did this, we made this," Roberts said.