Can’t make it to the 15th IIFA Celebrations?
You can still get involved in all the action on Facebook, Instagram, Twitter, and Youtube.
The Twitter Mirror, placed strategically at the green carpet, backstage and green rooms will bring fans candid celeb moments and selfies showcasing many a mood of their much-loved Bollywood stars tweeting with the handle @IIFA. Having proven to be a hit last year among celebrities and audiences alike, the Twitter Mirror makes a comeback and promises to be even more fun and exciting with the possibility of a photo-bomb or two.
Another green-carpet entrant in Tampa Bay will see Twitter debut its coolest photo booth yet - The Twitter Vine capturing the Bollywood brigade in a way you’ve never seen before. The camera will circle 360 degrees around celebrities to capture a six-second video giving a full view of who wore what and spoke to who. This first-time-ever photo booth promises to arrest the best fashion moments and candid expressions straight from the carpet.
The Instagram Booth is an interesting variant to keep Instagram followers engaged with the candid selfies. Instagram Booth and Stop will also be present at the green carpets, waiting to capture all the glamour, fashion, sudden, and dramatic moments that the carpet usually witnesses. The official Instagram handle is @IIFAAwards.
Instagram Stop is another social media activity in the line-up, connecting admirers from all over the world to their desired celebrity, the 15 second Q & A platform will enable the fan to shoot questions at the star and receive replies to their query.
Running parallel to the telecast of IIFA’s main Awards ceremony will be a tight second screen engagement via Twitter Amplify, which will reveal the highlights of the event in 15 second capsules during the broadcast for online consumption. The second screen engagement will enable online consumers to watch exclusive backstage footage to complement their TV viewing experience.