Authorities in Polk County are investigating a Sunday night shooting death.

  • Victim identified as Jeffrey Morrow Jr., 21
  • Sheriff's office said Morrow and friend were at store to sell item
  • Shooter described as being in his 20s

The sheriff's office said Jeffrey Morrow Jr., 21, and a friend were at the Family Dollar on South Combee Road in Lakeland when the incident occurred.

The friend, whose name wasn't released, had driven to the store's parking lot to sell an item he had advertised online.

After the seller parked his truck, a black man approached the vehicle, took the item and took off running, authorities said.

Morrow and the seller tried to catch the man and heard gunshots. Morrow was shot, and his friend went inside the store to call 911.

Morrow was pronounced dead at a local hospital.

The culprit was described as being in his 20s, wearing a white or gray zipped up hooded jacket and red shorts. He was last seen running through the Marathon Gas station parking lot just north of the Family Dollar.

Detectives ask that anyone with information call the sheriff's office at 8630298-6200 or Crime Stoppers at 1-800-226-8477.